We all know that no fitness journey is linear (that would be boring, right?) and ours is no exception. Curve balls happen, and boy did they happen to us, but we pushed through, adapted and came out the other end fighting.
This is the story, (so far), of Another Round:
Founder and CEO Max Cotton debuts in his first professional MMA fight at 23 years old. Max wins and begins 3 years of pro fighting.
He's super fit and learning from some of the best coaches in the world.
Max and his girlfriend (now wife) Frankie relocate from Nottingham to London.
Max struggles to find a training rhythm in the City, and realises he's not alone.
Max leaves his corporate sales career to work as a full-time personal trainer.
He launches MMA fitness classes in Covent Garden and builds a roster of clients across London.
Max takes on the London Triathlon.
Swimming in the Thames was definitely the worst part.
Max launches an online personal training offering under the brand name 'Train Badass'.
Via a quick stint starring in the McGregor vs Mayweather advert for Paddy Power.
Slight detour. Max decides to get into Ultramarathon running and starts with the 55-mile trail run in the Cheviot Hills. It's brutal.
He signs up again for next year.
Ultramarathon 55-miler round 2.
Max shaves 6 hours off his last time. Big celebrations.
Covid hits. Online personal training takes off.
Because we've been doing it for years, demand is suddenly huge and we're busier than ever.
Another detour for Max to run 87 miles in a circle in under 24 hours.
Don't ask why. He did raise money for charity though.
We think about the future of personal training in a post-pandemic world.
We start investigating how tech can make our personal training offering even better.
The answer is AI.
We begin developing our AI.
We raise our first round of angel investment, mostly from our members.
We rebrand from 'Train Badass' to 'Another Round'.
The first iteration of our AI is launched.
We raise our second round of angel investment, welcoming fitness industry icons onto our board.
Another Round embodies ambition and personal aspiration. It's you versus you, pushing a little bit further each time to get closer to your goals.
You go Another Round because your goals matter and they deserve your time and sweat. You can always do one more rep, one more set, one day at a time.
But life is also about balance. And after a day well spent, we're always up for Another Round 🍻