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Company News • Dec 17, 2021

Rebrand Announcement: Train Badass becomes Another Round

I am very proud to announce to you today, the launch of our new brand, as we move from Train Badass to Another Round.

We're still doing the best online training in the world, and we'll be upping our content and merch game in the coming months. We will be back to regular blog service from next week, as well as new forms of content and additions from other contributors.

On the training side, with the launch of Another Round we're also offering seven days free training with our membership, so if you've been thinking about getting stuck in for a while, you can now try before you buy. You won't regret it.

The rebrand

Train Badass was a lot of things: it was hardcore, rough and ready, in-your-face and intense.

Those are the things I loved about it.

But it was also polarising, maybe a little OTT, and if you’re not on the inside, it could feel a bit aggressive.

Train Badass was a lockdown phenomenon, I feel it captured the mood well of getting stuck into training and pushing our bodies and mental focus to the limits when we were forced to stay indoors. As we move out of that, I want to look to the future and build a brand that focuses on positivity, aspiration and growth.

We wanted to retain what a lot of people loved about Train Badass, the feeling of grit and hard work, but lose the unnecessary toughness. It can still be hard and intense, but in a less obvious way.

To me the name Another Round embodies ambition and personal aspiration. It’s you vs you- don’t compare yourself to anyone else. You go another round because your goals are important and they deserve your time and your sweat. You can do one more rep, one more set, one more round; Future You will thank you for it.

Thank you for following our journey! The best is yet to come.

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