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Company News • Jul 21, 2023

Another Round closes £300k Seed round to revolutionise personal training

London, 21st July, 2023 - Personal training platform Another Round has secured £300k in its latest fundraise, including investment from angels and its community.

The latest investment will go towards building a world-class team, advancing Another Round’s product capabilities and R&D.

Set up in 2018 by Max Cotton, an ex-professional MMA fighter turned fitness tech entrepreneur, Another Round applies its proprietary artificial intelligence to personal training, making it more convenient, accessible and effective than ever. Earlier this year, the business launched an enterprise proposition of its personal training app, a fully modifiable white-label product that gyms, online fitness, health and wellness providers can customise with their own branding and workout style.

Max Cotton, CEO and Founder at Another Round commented:

"At Another Round we want to break down the barriers for people to access personalised fitness, and to make trainers’ lives better. Personal training hasn’t really moved along as an industry since its inception and we’d like to have a huge positive change in this space. We’re excited about the next chapter in our journey and we’re proud to have the support of our investors in this round. With this funding we’ll be able to continue to grow our team, innovate and create new features for our members, and deliver game-changing solutions to enterprise clients. "

Alongside the personalisation, Another Round provides access to a network of certified coaches who check-in with and support members in a WhatApp style in-app chat. The combination of technology and human expertise ensures that their members receive the highest quality training experience possible.

The team of seven, headquartered in South London, which was bootstrapped from launch, raised its first round of investment in 2021, mostly from angels and its members. Last year the business received funding from industry pioneer Peter Roberts, Founder and ex-CEO of Pure Gym, who sits on its board.

Discover more about Another Round here

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